How to Create a Professional Looking Press Release
Below is a Sample Art Press Release which shows you how an artist can put together all of the elements that we spoke of earlier. This sample press release provides the reader with a graphic demonstration of how the required content is placed within the press release. In addition, this sample demonstrates the proper formatting and design …
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Formatting a Press Release for Art Professionals
Professionally written press releases are formatted with following design elements, within an overall layout. These formatting elements should be incorporated into all of your future press releases in order to greatly increase your chances of having someone not only read your press release or by having a news editor read and accept your press …
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3 Tips Before Writing an Art Related Press Release
Before you begin writing an art press release, keep in mind the following three thoughts and ideas throughout the process of writing your press release: 1. Who is Your Audience? – As in all good and effective marketing, just who is your target audience? Exactly who do you want to …
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Pinterest a New Way for Artists to Market Their Art
Pinterest is a new and a very easy way (and also a fun way) in which an artist can market and promote their art to a growing audience of interested people. What is Pinterest and how can you take advantage of it? Pinterest is a new social media platform that …
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Art Gallery’s Exhibitions Are Now on YouTube
Light Space & Time Online Art Gallery is very proud to announce that it is now featuring their past, present and future online art gallery exhibitions on YouTube. The art gallery has converted all of their past art exhibitions to their own YouTube Channel. The gallery has reproduced and enhanced …
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A Tale of Two Artists, or Why Can’t We Sell Our Art
Recently I had two very discouraged and unhappy artists ask me for advice on their art marketing efforts, as both artists had not sold much of their art, as they had hoped or expected they would. Both individuals were very talented and their goal was to eventually become full-time artists, create …
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Top 10 Reasons Why Artists Fail with Social Media
I meet and talk with artists every day who have tried to create a presence and a following with social media. After some time, they did not get the results that they thought that they would receive and then they become discouraged. As with most things in life, it takes …
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10 More Ways an Artist Can Market Their Brand
We previously wrote 10 ways that an artist can market and brand their artwork. In an ongoing series, we are providing additional ways in which an artist can promote and develop their brand. Today, a lot of individuals and businesses get marketing and branding mixed up. Simply put, marketing is …
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10 Ways an Artist Can Market Their Art Branding
Today, a lot of individuals and businesses get marketing and branding mixed up. Simply put, marketing is how an artist reaches their target market with advertising, promotions and public relations. Branding defines the artist and defines what their target market thinks they are. Every time a prospect or a potential …
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What Successful Artists Have in Their Press Kits
Successful artists should always have a press kit available to hand out or mail. This kit should also be accessible on their website for interested parties. Just what is a press kit and why should an artist have one? A press kit is just what it sounds like, as it …
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Benefits of Using LinkedIn for Professional Artists
LinkedIn should be a part of every professional artist’s online presence and if you are not yet on LinkedIn, you should be! Here is an overview of the social networking site and how an artist can benefit by using LinkedIn. First, lets discuss what LinkedIn is and what it isn’t …
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The Rule of Seven Explains Artist’s Discouragement
Today, I see many artists who want more exposure for their art and in order to achieve more sales of their art. In order to meet this goal, artists will begin to promote their art work with a marketing program. When that marketing does not produce the results that were …
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